Case Studies

Case study 02: Reliance Freight & Logistics. How a detail-oriented pricing professional uses a more structured quotation process to evaluate freight costs.

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The Lowest Rate Isn’t Always the Best Rate

How a detail-oriented pricing professional uses a more structured quotation process to evaluate freight costs.

The Difference Between a Cheap Rate and a Competitive Quotation

Two freight agents respond to the same inquiry.

Agent A offers a lower freight rate.

Agent B offers a slightly higher rate.

At first glance, Agent A appears to be the obvious choice.

But what happens when the first quotation excludes charges that the second agent has already included?

Suddenly, the comparison becomes more complicated.

For Tehreem Zahra, Pricing Lead at Reliance Freight & Logistics, this is precisely why freight pricing requires careful attention to detail.

Her approach is analytical.

She isn’t particularly interested in how impressive a software platform looks. What matters is whether it helps her review information accurately and make better-informed decisions.

The Interview

Fregix
FregixTehreem, when you’re comparing quotations, what do you look at first?
Tehreem

“The first thing is whether the quotation actually matches the customer’s requirements.

Then I look at the charges.

A lot of people assume freight pricing is simply about selecting the lowest rate, but it’s not that straightforward.

You have to understand what is included, what is excluded, and whether there are additional costs.

A quotation can look attractive initially, but the total cost might tell a different story.”

Fregix
FregixCan you explain that with an example?
Tehreem

“Let’s say two agents provide quotations for the same shipment.

One gives you a lower freight charge but lists certain handling costs separately.

The other provides a slightly higher freight rate but includes more of those charges.

If you only compare the freight amounts, you might select the wrong option.

You need to compare the complete cost.

That’s why organizing quotation information properly is so important.”

Fregix
FregixHow were you managing these comparisons before Fregix?
Tehreem

“Mostly through email.

We would receive quotations from different agents, review the details, and compare the charges.

Sometimes the information was presented clearly. Other times, we needed to check individual components.

The difficulty increases when you have multiple inquiries.

You have to maintain accuracy while also responding to customers quickly.”

Making the Information Easier to Evaluate

For Tehreem, the value of Fregix is not simply that it collects quotations.

It’s that it brings information into a more structured workflow.

Fregix
FregixWhat difference did you notice when you started using Fregix?
Tehreem

“The biggest improvement was having the quotations organized in one place.

When different agents respond, it’s easier to review the available information.

You can focus on comparing the offers rather than spending time collecting everything from separate email conversations.

I find that particularly useful because pricing requires concentration.

You don’t want unnecessary administrative work distracting you from the details.”

Fregix
FregixDo you rely on the system to select the best quotation?
Tehreem

“I still review the quotations myself.

Technology can organize information and make comparisons easier, but commercial judgment is important.

You need to consider the total cost, the agent, and the customer’s requirements.

For me, Fregix supports the decision-making process.

It doesn’t replace the experience required to make those decisions.”

Fregix
FregixSome people believe faster quotation processing automatically means better pricing. Do you agree?
Tehreem

“Not necessarily.

Speed is important, but accuracy is equally important.

If you send a quotation quickly and later discover that something was missed, that creates another problem.

The ideal situation is having a process that helps you work efficiently without overlooking important details.

That’s what I look for in a pricing tool.”

Fregix
FregixHow has Fregix fitted into your regular work?
Tehreem

“It’s become a useful part of the quotation process.

We use it for managing inquiries and reviewing agent responses.

I appreciate that the workflow is straightforward.

It allows us to continue working with our existing agents while keeping the information organized.”

Fregix
FregixWhat advice would you give another pricing professional?
Tehreem

“I would recommend focusing on how a system helps you make decisions, not just how quickly it processes information.

In freight pricing, the details matter.

If a platform makes it easier to review quotations and understand the available options, that has practical value.”

The outcome

Greater Clarity in Freight Pricing

Reliance Freight & Logistics’ story highlights an important distinction.

Collecting more quotations does not automatically lead to better pricing decisions.

What matters is the ability to evaluate those quotations correctly.

By organizing agent responses and presenting quotation information through a centralized workflow, Fregix helps pricing professionals focus on the commercial details that influence profitability and customer satisfaction.

The Reliance Freight & Logistics Perspective
“A quotation can look attractive initially, but the total cost might tell a different story.”
Tehreem Zahra, Pricing Lead, Reliance Freight & Logistics
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