Case Studies

Case study 03: Reliance Freight & Logistics. Why an experienced freight pricing professional believes technology should strengthen existing agent networks, not replace them.

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Relationships Built Over Years Deserve Better Technology

Why an experienced freight pricing professional believes technology should strengthen existing agent networks, not replace them.

A Freight Network Is More Than a Contact List

Ask an experienced freight forwarder what makes a reliable international network, and the answer is unlikely to be the number of contacts saved in an address book.

It’s about relationships.

Knowing which agent can handle a difficult shipment. Understanding who responds reliably. Having partners who know your business and the expectations of your customers.

These relationships take time to develop.

For Miss Bushra, Operations Lead at the Lahore branch of Reliance Freight & Logistics, technology should support these established connections rather than attempt to replace them.

Her perspective is measured and practical. She approaches new systems with a simple question: will this improve the way we already do business?

The Interview

Fregix
FregixBushra, how important are international agent relationships in freight forwarding?
Miss Bushra

“They are extremely important.

Freight forwarding is a relationship-based business.

You cannot simply collect hundreds of agent contacts and assume you have a reliable network.

You need to understand the companies you’re working with.

Over time, you learn which agents are dependable, which ones are competitive on particular routes, and who can support different shipment requirements.

That experience has value.”

Fregix
FregixWith an established network, why would a company need a platform like Fregix?
Miss Bushra

“Having a good network and managing that network efficiently are two different things.

You may have many international agents, but that doesn’t mean you’re using all those relationships effectively.

Sometimes the team contacts the same familiar agents because that’s what they’re used to doing.

There may be other agents in the network who could provide competitive options.

The challenge is managing the communication without creating unnecessary work.”

Fregix
FregixWere you initially cautious about introducing another software platform?
Miss Bushra

“Of course. You have to be practical.

There are many software solutions available, but not every system understands how freight forwarding companies actually operate.

If a platform requires you to change your existing relationships or completely reorganize your business, you have to consider whether it’s worth the effort.

For us, the important thing was that Fregix could work with our existing agents.”

Keeping the Relationships. Improving the Process.

The distinction between replacing an agent network and improving its utilization is central to Fregix’s approach.

Rather than requiring freight forwarders to source quotations exclusively from a third-party marketplace, Fregix enables them to continue working with their own international partners.

Fregix
FregixWhat convinced you that Fregix could be useful?
Miss Bushra

“The workflow was familiar.

We receive an inquiry, contact our agents, review the quotations, and prepare an offer for the customer.

Fregix helps organize that process.

We are still dealing with our agents. We still decide who we want to work with.

The difference is that managing the inquiries and responses becomes easier.

That is a practical improvement.”

Fregix
FregixHow has your experience been since using the platform?
Miss Bushra

“It’s been positive.

The platform is straightforward, and we use it in our regular pricing activities.

What I appreciate is that we can review the responses in one place.

When you’re dealing with multiple agents, having the information organized is useful.

It helps the team manage its work more efficiently.”

Fregix
FregixDo you believe freight forwarders sometimes underutilize their existing networks?
Miss Bushra

“Yes, I think that’s possible.

Many companies have invested years in building international relationships.

But when an inquiry arrives, the pricing team may contact only a few agents because they’re familiar with them.

That doesn’t necessarily mean those agents are always offering the most competitive option.

There is value in understanding your network better and making it easier to engage the right partners.

Of course, you still have to consider reliability and service quality.”

Fregix
FregixHow do you see technology influencing freight forwarding over the next few years?
Miss Bushra

“I believe technology will become more important, but relationships will remain essential.

Freight forwarding involves trust, experience, and coordination between different parties.

Software cannot replace all of that.

What technology can do is make communication and information management more efficient.

The companies that combine their industry experience with better systems will be in a stronger position.”

The outcome

Preserving Relationships While Modernizing Procurement

For established freight forwarders, digital transformation does not have to mean abandoning traditional business relationships.

The opportunity lies in connecting those relationships to more efficient workflows.

Fregix is designed to help freight forwarders organize procurement activities while retaining control over their international agent networks.

The Reliance Freight & Logistics Lahore Perspective
“Having a good network and managing that network efficiently are two different things.”
Miss Bushra, Operations Lead, Lahore Branch, Reliance Freight & Logistics
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